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SMT Expert
Lucy Rendler-Kaplan
Founder, Arkay Marketing & PR | @lucyrk78Lucy Rendler-Kaplan grew up in Skokie, receiving her bachelor's degree at Northeastern Illinois University. A marketing manager by trade she has spent over 15 years growing brands, delving most recently into public relations as well. Hazard of the profession, all her conversations IRL are conducted within 150 characters.
46 articles by Lucy Rendler-Kaplan
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6 Key Social Media Trends to Watch in 2020
Dec. 5, 2019 -
4 Simple Tips to Encourage Employee Participation in Brand Building
Oct. 27, 2019 -
8 Ways That Brands Can Utilize TikTok in Their Marketing
Oct. 25, 2019 -
Building a Social Media Engagement Strategy
May 10, 2019 -
5 Tips for Managing a Social Media Crisis
April 2, 2019 -
10 Ways to Translate Native Analytics Into Better Content
March 8, 2019 -
Twitter's Chronological Timeline is Back, Which Provides a Range of Potential Benefits
Jan. 11, 2019 -
4 Common Digital Marketing Mistakes (and How to Avoid Them)
Dec. 18, 2018 -
5 Metrics to Monitor for Social Media Success
Sept. 13, 2018 -
10 Benefits of Social Media for All Businesses
July 22, 2018 -
4 Marketing Strategies to Make Consumers Love Your Brand
April 17, 2018 -
Writing Your First Content Strategy
Feb. 5, 2018 -
Keeping the 'Social' in Social Media and Refining Your Approach in 2018
Jan. 18, 2018 -
6 Tips to Strengthen Your Personal Brand in 2018
Jan. 13, 2018 -
Micro-Influencers, Maximum Benefit
Oct. 20, 2017 -
Is Social Media a Good Thing or a Bad Thing?
Sept. 13, 2017 -
5 Key Benefits of Blogging for Business
Aug. 1, 2017 -
5 Metrics To Monitor For Social Media Success
July 6, 2017 -
9 Key Steps in Developing an Effective Content Strategy
May 10, 2017 -
UGC is Content Marketing Gold
May 2, 2017 -
4 Benefits of Effective Social Listening
April 8, 2017 -
The Art of Storytelling in Marketing
March 21, 2017 -
What is "Influencer Marketing" Really?
March 15, 2017 -
Building Brand Loyalty Through Surprise and Delight
Feb. 14, 2017 -
10 Questions to Ask Before Hiring a Social Media Consultant
Jan. 31, 2017