TikTok has published a new marketing guide for fashion brands, which includes a heap of audience insights, tips, and case study examples to help get your TikTok marketing strategy on the right track.
It could be a key guide in formulating a more effective approach to the short video platform, which, given TikTok’s popularity, could give your brand a major boost, if you can get your strategy right.
You can download the full, 29-page guide here, but in this post, we’ll take a look at some of the highlights.
First off, the guide provides an overview of TikTok’s reach and audience, with specific notes on in-app engagement.
![TikTok fashion guide](https://www.socialmediatoday.com/imgproxy/__uxoM4ezyRG7RXNDk7jxZVjl5GV6NI_enQr8E-eQWo/g:ce/rs:fill:1237:689:0/bG9jYWw6Ly8vZGl2ZWltYWdlL3Rpa3Rva19mYXNoaW9uMS5wbmc.jpg)
Some interesting notes on broader TikTok engagement.
The guide then provides more specific insights into fashion engagement, and what TikTok users are most interested in.
![TikTok fashion guide](https://www.socialmediatoday.com/imgproxy/EC4B9NifVdSUlyum6Fy2WfPDSpO1T6aSUE2elwWOLx0/g:ce/rs:fill:1205:675:0/bG9jYWw6Ly8vZGl2ZWltYWdlL3Rpa3Rva19mYXNoaW9uMl9rb01RTWx4LnBuZw.jpg)
As well as how they use the app for fashion-related content specifically.
![TikTok fashion guide](https://www.socialmediatoday.com/imgproxy/0KnhsTfOrYJ5m35pl8YeiNy86wlH3EKWxYUePMfZP9I/g:ce/rs:fill:1223:677:0/bG9jYWw6Ly8vZGl2ZWltYWdlL3Rpa3Rva19mYXNoaW9uMy5wbmc.jpg)
The second half of the guide looks more specifically at marketing tactics, including what TikTok users are looking for from fashion brands in the app.
![TikTok fashion guide](https://www.socialmediatoday.com/imgproxy/5570VUs2NX1gdPFO-oVQxuIaoOVfgBucNOQPZDZYkg0/g:ce/rs:fill:745:559:0/bG9jYWw6Ly8vZGl2ZWltYWdlL3Rpa3Rva19mYXNoaW9uNC5wbmc.jpg)
How to construct an effective TikTok marketing strategy:
![TikTok fashion guide](https://www.socialmediatoday.com/imgproxy/65KYSu8ZKX4rFG5j0gc9IO8kTQXfG1l_G9Po_sbQIjc/g:ce/rs:fill:1225:675:0/bG9jYWw6Ly8vZGl2ZWltYWdlL3Rpa3Rva19mYXNoaW9uNS5wbmc.jpg)
As well as thought-starter tips to get you on the right track.
![TikTok fashion guide](https://www.socialmediatoday.com/imgproxy/VpBhBPNyV2PFHSiv71v_bQprBD093LOex-cKOVCbwlQ/g:ce/rs:fill:1215:677:0/bG9jYWw6Ly8vZGl2ZWltYWdlL3Rpa3Rva19mYXNoaW9uNi5wbmc.jpg)
There are also case studies, ad creation insights, campaign planning tips, and a heap more, which could be of huge value to fashion brands looking to tap into TikTok.
And with a billion active users, who spend a lot of time in the app, it could definitely be worthy of consideration, especially heading into the end-of-year push.
You can download TikTok’s full fashion playbook (with email sign-up) here.