TikTok Says That Users Are Now Spending Half Their Time in the App Watching Minute+ Long Clips

TikTok's making a bigger push on long-form content. 

By Andrew Hutchinson • Nov. 27, 2023

TikTok Launches New ‘Creative Cards’ to Provide Content Inspiration

The cards provide data-backed notes of inspiration for your TikTok clips.

By Andrew Hutchinson • Nov. 27, 2023

TikTok Adds New Conversational UI To Help Guide Its Algorithms

A new way to customize your TikTok feed.

By Andrew Hutchinson • Nov. 21, 2023

TikTok Adds Metrics To Provide Further Insight Into How Ads Drive Conversion

TikTok says that traditional ad measurement approaches fail to adequately credit the value of ads.

By Andrew Hutchinson • Nov. 16, 2023

TikTok Adds In-Stream AR Effects Creation Flow, Enabling All Users To Create AR Experiences

Now, you can create your own AR experiences in the app.

By Andrew Hutchinson • Nov. 16, 2023

TikTok Launches Integration With Music Streaming Platforms

Enhanced music discovery via TikTok clips.

By Andrew Hutchinson • Nov. 14, 2023

TikTok Announces LIVE Fest to Highlight Top Streaming Talent

TikTok really wants live-stream commerce to become a thing in the app.

By Andrew Hutchinson • Nov. 13, 2023

TikTok Says It Is Not Fueling Partisan Trends Related to the Israel-Hamas War

TikTok has been accused of amplifying pro-Palestine content. 

By Andrew Hutchinson • Nov. 13, 2023

TikTok Announces New Holiday Marketing Webinar for SMBs

Tune in to hear insights from SMBs that are seeing success in the app.

By Andrew Hutchinson • Nov. 13, 2023

TikTok Announces Rockerbox Partnership To Improve Campaign Attribution Tracking

A new option to measure how your TikTok campaigns are driving sales.

By Andrew Hutchinson • Nov. 8, 2023

TikTok Launches Updated Events API To Facilitate Campaign Performance Tracking

The updated API will help ad partners better track their campaign performance.

By Andrew Hutchinson • Nov. 7, 2023

TikTok Adds More Local Agencies to Its Marketing Partner Program

TikTok's local marketing partners can provide guidance on your TikTok ads approach.

By Andrew Hutchinson • Nov. 7, 2023

The Marketer’s Nightmare: Managing Social Media Assets in the Era of TikTok

Designers and marketers face an intimidating task today, managing assets across numerous social media platforms.

Nov. 6, 2023

New Report Shows More Users Are Spending Money on TikTok

TikTok's eCommerce puch may still have some life in it yet.

By Andrew Hutchinson • Nov. 2, 2023

TikTok Announces New Integration With Salesforce Marketing Cloud

The integration will make it easier for Salesforce users to manage their TikTok campaigns. 

By Andrew Hutchinson • Oct. 31, 2023

TikTok Launches New Guide for Fashion Marketers

New tips to inspire your TikTok marketing approach. 

By Andrew Hutchinson • Oct. 31, 2023

TikTok Shares Tips To Help Marketers Maximize Their ‘Q5’ Sales Initiatives

New tips from TikTok to help you maximize your post-Christmas promotions.

By Andrew Hutchinson • Oct. 30, 2023

TikTok Reports Users by Region in the EU as Part of New DSA Reporting Requirements

Some interesting notes on TikTok's current active user count.

By Andrew Hutchinson • Oct. 27, 2023

TikTok Publishes New eCommerce Marketing Starter Guide

Some key tips to get your campaigns on track. 

By Andrew Hutchinson • Oct. 26, 2023

TikTok Announces Live Concert Event to Showcase Music Trends

TikTok has become a key platform for music promotion.

By Andrew Hutchinson • Oct. 25, 2023

TikTok Shares Insights and Tips From Ad Industry Leaders in New Video Series

The series will include a range of expert interviews.

By Andrew Hutchinson • Oct. 24, 2023

TikTok Provides New Insights To Help Drive Halloween-Themed Promotions

Some handy pointers for your Halloween campaigns in the app. 

By Andrew Hutchinson • Oct. 23, 2023

TikTok Shares Insights Into Its Value for Gaming Marketers [Infographic]

The new reports provide more in-depth insight into TikTok’s growing gaming community. 

By Andrew Hutchinson • Oct. 23, 2023

TikTok is Experimenting With 15-Minute Uploads

Long, long TikToks.

By Andrew Hutchinson • Oct. 22, 2023

Meta and TikTok Asked To Provide EU Officials With More Insight Into Disinformation Efforts

The major social apps have become a key information weapon in the Israel-Hamas war.

By Andrew Hutchinson • Oct. 19, 2023